◆ STUDIO Who We Are?

We are a team of
players who grew into
developers.

ASAX's core team is made up of senior software engineers and game developers — with over 15 years of business software experience and 10 years of game development behind us.

This unusual mix lets us understand both the essence of playful interaction and the forces driving business needs. We excel at making serious content fun and learning genuinely engaging, with full development capability and shipped titles across PC, console, mobile and VR.

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Years in Business Software
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Years in Game Development
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Founded
Inside the ASAX studio
The ASAX team collaborating
◆FOUNDING PHILOSOPHY◆
◆ WE BELIEVE

A game is never
just a game.

Two beliefs we hold sincerely — the core convictions that have carried ASAX from 2016 to today.

Games are more than games — they are companions that grow with us through life.

This is not a slogan — it's something our founding members have genuinely felt games do for us. That's why we pour ourselves into original stories and themes, designing around "playful leisure", "joyful experiences" and "growing alongside players" — believing that anything built around that core spirit becomes a game that delights.

A good game can even shape a person's character and tastes. Knowing how much games matter, we start from their essence — whether it's an original, novel-like experience to be enjoyed at ease, or a party game built around human connection, each carries something we want to say.

Learning isn't confined to the classroom — playful interaction makes it stick.

Can you imagine? Students who couldn't retain the Three Kingdoms after years of history class can recite every general and battle after playing Romance of the Three Kingdoms. Japan's Sengoku era — never taught in school — becomes second nature after Nobunaga's Ambition. The lesson: when something is fun enough, learning is never hard.

Gamifying business and learning turns dense, difficult content into something light, fun and easy to absorb.

◇OUR STRENGTHS◇
◇ STRENGTHS

Four things we do
especially well.

From project management to creative execution, from business needs to playful fun — these four strengths are what ASAX has built over the past decade.

ASAX's four core strengths — project management, creative translation, business gamification and client trust
01

Solid project management

Years of software project delivery with disciplined methods and process. Our Project+-certified project managers keep schedule, cost and quality firmly under control.

PROJECT MANAGEMENT
02

Serious made fun, complex made simple

A creative team skilled at turning serious content into engaging, easy-to-understand results — delivering high-quality solutions for teaching, research and business alike.

CREATIVE TRANSLATION
03

Business needs meet game-level fun

We know the balance between business and play. On top of meeting client requirements, we weave in gamified elements that make the result more engaging and interactive.

BUSINESS × PLAY
04

Trusted by long-term clients

Our work has earned the trust of clients across government ministries, cultural institutions, local governments, universities and listed companies — many of them long-term partners.

TRUSTED PARTNERS
◆ NEXT STEP

Wondering what
we could do
for you?

Whether you want to build a game of your own, reimagine an exhibition in VR, or make an existing website or app more fun — we'd love to hear about it.

A corner of the ASAX studio — notebooks and tools, the start of a new project